Inside Evereve's Omni-Channel Strategy

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

Evereve brings its high-touch, highly personal in-store experience to online retail.

According to Anthony Hoang, CIO of Evereve, the casual contemporary women’s clothing boutique, deeply values its highly personalized customer experience. Evereve operates 67 U.S. stores, Evereve.com, as well as another digital channel, Trendsend, which is a personal styling and subscription box service. While brick-and-mortar stores represent Evereve’s largest channel, Trendsend has expanded and further customized the way the retailer connects with its customers: Evereve moms.