Magazine Article | September 18, 2014

Inside The Evolution Of

Source: Innovative Retail Technologies

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

October 2014 Integrated Solutions For Retailers

An innovative combination of email and video marketing as well as top-notch customer service and order management helps achieve 40% year-over-year growth.

Founded in 1996, the team started in the catalog business, then evolved to promoting and selling DVDs via direct response television advertisements. As the cost of television ads increased, took to the Internet, even surviving the dotcom crash. Today, the retailer offers an array of products, experiences 40 percent year-over-year growth, and recently moved into a 22,000-square-foot warehouse.

How does an e-commerce retailer manage such volume on a regular, recurring basis? According to’s Cofounder and COO, Anisa Ali, the answer is a combination of email and video marketing, customer service, and order management.

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