Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.
There are four advantages to using location-based technology:
1. Gaining Insights from Big Data
Bringing together huge datasets from disparate sources can reveal previously unseen spatial relationships, like how many customers live in the trade area of a given store, how many customers live in the same neighborhood, how far they have to travel, and the characteristics of shoppers in areas where products sell better.