By Matt Pillar, Integrated Solutions For Retailers magazine
In a January ‘10 column, I called RFID one of the biggest retail technology flops of the past decade, due largely to mismanaged hype. Not surprisingly, the column drew the attention of a few folks from the RFID community, including Checkpoint Systems Director of Marketing Alan Sherman. Sherman acknowledged my point, but wanted to make a few points of his own. I obliged his request with the following Q&A.