Magazine Article | December 16, 2015

Investing In A 3-Layer Location Cake

Source: Innovative Retail Technologies

January 2016 Innovative Retail Technologies

By Asif Khan, founder and president, The Location Based Marketing Association (The LBMA)

To enhance the customer experience and win the sale, retailers must develop a comprehensive three-part strategy that relies on the customer’s location inside and outside of the store.

Retail innovation. Transforming retail. Changing the way retail is done.

Those are the buzzwords you’ll hear in the market today, as innovation is retail’s status quo. The days of traditional retail are long gone, and for the majority of retailers, only those willing and able to innovate, transform, change, and reshape retail are going to be the players who make it to the other side.

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