Invodo And Digby Bring Retail eCommerce Product Video To Mobile Devices
Video Enables Experts to Tell the Product Story to Mobile Shoppers
Invodo, the only full-service eCommerce video partner for online retailers, and mobile commerce leader Digby recently announced that they have partnered to implement retail eCommerce product video within mobile-optimized websites and rich apps for Smartphones. Retailers such as Golfsmith are working with both companies to produce and implement eCommerce video that is optimized for viewing on Smartphones.
"Both mobile and video are key sales-driving initiatives for retailers now," said Matt Corey, chief marketing officer for Golfsmith. "Invodo and Digby have teamed up to provide consumers a rich and complete shopping experience at their desk, on the go, and even out on the golf course."
"Video brings a product to life in a way that text and images can't, which drives increased conversion for retailers," said Craig Wax, CEO of Invodo. "By partnering with Digby, we have implemented a ‘plug-in' to their mobile commerce platform so our content and video solution is now accessible to all of Digby's retail customers."
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Golfsmith and other customers have worked with Invodo to create unique video content for their top products and have optimized the videos for additional syndication through social media sites like YouTube and Facebook. Videos have also been optimized for delivery to consumers on the Digby Mobile Commerce Software platform, allowing consumers to view dynamic, product videos on their mobile device.
"Our retail customers want to provide a world-class mobile commerce experience for consumers while boosting sales," said Dave Sikora, President and CEO at Digby. "We have opened up a video API in our mobile commerce platform so that Invodo videos can be placed directly in the retailers' product pages to support a rich, convenient and personal mobile buying experience."
Digby mobile commerce solutions allow retailers to empower customers to easily browse and buy items from their mobile devices including iPhone, iPod Touch, BlackBerry and Android. By leveraging the Digby Mobile Commerce Software Platform, the Invodo produced videos will now enable a product expert to demonstrate the benefits of the product in the palm of the mobile consumers' hand.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands such as Golfsmith, Magellan's, Verizon Wireless, Moosejaw and Lenovo.
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps for today's consumers, anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Focused exclusively on the retail channel since 2006 and with more than 45 top retailers already enabled including Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce for retailers. For more information, visit www.digby.com.
SOURCE: Invodo and Digby