ISVs Share Lead Gen Best Practices – And Headaches

More software developer organizations continue to engage with the RSPA in person and online. Inspire 2022 attracted a record number of ISV attendees, continuing the momentum created at RetailNOW 2021 where 230+ ISV executives participated. And the RSPA Niche & Startup ISV Community continues to attract high-initiative ISV executives to its bi-monthly conference calls.

During one recent ISV Community meeting, the group shared lead gen best practices, many developed through trial-and-error:

• We advertised on Facebook and Google AdWords but found no success. People were clicking but we got no leads. But we started getting leads when we partnered with a company that advertises specifically to restaurants on Facebook. The last couple months things have really started to take off. We’re getting lots of leads and selling a high percentage of those leads.
• We get leads with a dedicated SEO (search engine optimization) team who specializes in inbound marketing. Inbound is more blog posts and materials that people will read that generate a qualified lead. It also leads them to our chatbot that asks more specific questions.