JCPenney Expands The Magic Of Disney With Exclusive New Collection

JCPenney announced recently a magical new line of Disney apparel for toddlers and preschoolers under the Okie Dokie brand, available only at JCPenney. Disney apparel by Okie Dokie is an exclusive collection of playful, mix-and-match separates featuring Disney artwork and is available on jcp.com and in all JCPenney stores starting Oct. 2. The collection debuts with apparel featuring artwork from Frozen, Cinderella and The Good Dinosaur, Disney·Pixar's new animated film in theaters this Thanksgiving.

"Our enchanting Disney offerings keep customers returning to JCPenney," said Lesa Nelson, senior vice president of children's apparel at JCPenney. "Creating Disney apparel by Okie Dokie is a natural extension of our very successful collaboration with Disney, while supporting our company's strategic focus of increasing private brand penetration."

Disney apparel by Okie Dokie features clothing for toddlers and young children in sizes 2T to 7. The assortment includes long sleeve tees, fleece hoodies, pants, leggings, dresses, tutus and more featuring characters from The Good Dinosaur, Elsa and Anna from Frozen as well as Cinderella. Disney apparel by Okie Dokie can be found in the children's department and will be updated each season with beloved Disney characters.

Okie Dokie first launched at JCPenney in 1988 and remains one of the company's most popular private brands for kids. Disney apparel by Okie Dokie complements the selection found at nearly 700 Disney shops inside JCPenney, offering customers over 300 exclusive toys, collectibles and children's apparel designed and sourced by Disney.