By Erin Harris, editor-in-chief
September 2016 Innovative Retail Technologies
Knowing the customer means many things; for example, it means offering her the personalized, pleasant shopping experience that accommodates her shopping style, be it face-to-face, online, over the phone, or via mobile engagement. It means offering flexible fulfillment options. It also means knowing your target audience, the demographics of the specific segment of the population with shared characteristics that draw them to your brand.