Kroger Turning To RFID To Stay Fresh By Mary Catherine O'Connor
•Article: Kroger Turning To RFID To Stay Fresh
Copyright 2006, RFID Journal LLC.
Reprinted with permission. For more information, visit www.rfidjournal.com
Though often named as one of the retailers likely to follow in Wal-Mart's footsteps by initiating an RFID mandate to its suppliers, Cincinnati-based grocery giant The Kroger Co. has not yet announced any RFID directives. It is, however, working with OATSystems to deploy a field trial of RFID technology to track and manage case-ready (previously weighed and packaged) meat products through its supply chain.
The Kroger Co. is the country's third largest retailer, based on annual revenue. It owns the Kroger supermarket chain, as well as 14 others, including Ralphs, King Soopers and Quality Food Centers. In total, it operates more than 2,500 supermarkets. Under increasing competitive pressures from Wal-Mart and other large retailers that sell fresh food, many of the country's supermarket chains are trying to gain a competitive advantage by improving the quality and sell-through of their fresh products.
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Mary Catherine O'Connor is the associate editor of RFID Journal and
RFIDJournal.com. She provides a wide variety of news and feature stories for
both the Web site and print magazine. Prior to joining RFID Journal in late
2004, O'Connor served as an associate editor with Modern Media Partners, the
media and events firm that produces many of RFID Journal's conferences and
educational seminars, including the annual RFID Journal LIVE! conference.
Before working for Modern Media, she worked as an editor and writer for a
range of magazines and Web sites devoted to adventure travel and outdoor
recreation.