Kurt Geiger Launches NewStore Unified Commerce Platform Across 70+ Stores In The UK And US

The rollout spans the retailer’s Kurt Geiger and Carvela brands to modernize operations, improve customer experience, and support international growth

NewStore, the world’s most scalable unified commerce platform, today announced that Kurt Geiger is now live on the NewStore Omnichannel POS across more than 70 owned stores, outlets, and airport locations in the United Kingdom and the United States.

The rollout spans the Kurt Geiger and Carvela brands, marking a significant milestone for the retail organization, which has replaced three legacy in-store systems with a modern, mobile-based solution. Store associates now have the ability to complete transactions and deliver seamless omnichannel experiences—including endless aisle, ship-to-store, and buy online pickup in-store and buy online return in-store—using only an iPhone or iPad.

“As we expand globally, it’s essential to have a retail platform that meets the needs of today’s shoppers and supports our long-term growth. Our previous systems simply weren’t built for that,” said Gareth Rees-John, Chief Digital Officer at Kurt Geiger. “With NewStore, we’ve moved to a more agile, digitally native point-of-sale that allows us to innovate faster, empower our store teams, and stay ahead of the latest industry trends.”

The implementation also supports Kurt Geiger’s growing footprint in the US. Two years after entering the market as an ecommerce pure play, Kurt Geiger has now opened multiple brick-and-mortar locations, all of which were powered by the NewStore platform from day one.

“With multiple brands and store formats across two regions, Kurt Geiger’s rollout is a great example of how the NewStore platform makes it simple for retailers to scale their business globally while maintaining a consistent brand experience,” said Michael DeSimone, CEO at NewStore. “By consolidating systems and standardizing operations, they now have the agility to grow faster, adapt quicker, and serve customers more consistently no matter where they shop.”

As part of the next launch phase, Kurt Geiger will extend the NewStore platform to its two concession stores within Harrods and Selfridges in London.

The project was supported by AbsoluteLabs, a NewStore-certified systems integrator that facilitated the implementation and built custom integrations to support the specific needs of each brand and store format.

“This was a transformative project, and it was only possible because of the strong partnership between Kurt Geiger, NewStore, and our team,” said Simon Suarez, Director, Enterprise Architecture at AbsoluteLabs. “We’re excited to see how this foundation continues to support the brand’s next growth phase.”

About Kurt Geiger
Kurt Geiger is a leading London-based footwear and accessories brand powered by creativity and kindness. For over fifty years, Kurt Geiger’s in-house team of shoe and accessory designers have endeavoured to embolden customers through statement styles underpinned by London’s vibrance and authenticity. Its ultimate mission to create a kind, diverse and inclusive fashion community propels the regular launch of kindness-driven initiatives supporting people, charities, and global movements. Kurt Geiger’s owned brands for women, men and children consist of Kurt Geiger London, KG Kurt Geiger. The company has over 60 stores, 15 boutiques worldwide, a global site kurtgeiger.com and a growing customer base across North America, Europe, Middle East, China, and Australia.

About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. For more information, visit www.newstore.com.