Lawson Software Advanced Category InSight

You know what assortments and categories you have in your stores, but do you know if they are the highest-revenue generating options you have? Are your promotions profitable, targeted and executed well? As you decide to grow private label, do you know what products (or entire categories) are at risk? Lawson's unique Customer-Centric Merchandising solutions put the customers' purchasing desires front and center into decisions to better nurture customer loyalty and increase overall revenues.

Advanced Category InSight allows a retailer to measure precisely, clearly understand and then respond to shopper cross-purchasing behavior among and across the multiplicity of products and categories on offer. This software unlocks the inherent value of retailer transaction data and provides groundbreaking insight to retail marketers and traders alike.

Advanced Category InSight is an analytical tool allowing retailers to better understand customer perceptions and behaviors that nurture loyalty and increase revenues.

• Basket rewards analyzer identifies key product strengths, allowing for category growth.
• Cross Category Analyzer improves Plano gram development, category growth and key product(s) placement, improving the customer shopping experience.
• Range Deletions Analyzer identifies under performing products and improves category ROI and overall sales productivity, releasing precious shelf space for higher performing products.

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