As technology evolves and more shoppers are spending their dollars online amid the lingering pandemic, retailers are seeing the benefits of utilizing the services of a vendor rather than running all parts of their ecommerce operations themselves.
In fact, 63% of retailer respondents choose to use a vendor when implementing a new technology, according to an August-October 2021 Digital Commerce 360 Digital Technology survey of 93 retailer respondents. 75% of those retailers turn to a vendor because they lack the expertise in-house, while 47% of retailers’ staff are too busy to focus on implementing technology, and 36% find using a vendor’s services cheaper than building something from the ground up.
Plus, 64% of retailers surveyed believe that vendors are specialized in their fields, so they trust vendors to get the job done—and 53% say it’s faster to use a vendor for projects.
Just in 2021, retailers have been busy adding new technologies. 47% of retailers implemented or upgraded their ecommerce platform, 33% added email marketing services, and 28% focused on adding mobile commerce technology.