Leveraging Site Selection And Sales Forecasting Tools To Guide Nationwide Growth

Choosing the ideal restaurant location is a complicated process. No matter the quality of food, service or atmosphere, if a restaurant is poorly located, it is destined to fail. Because no one can individually analyze every piece of potential real estate throughout the nation, innovative tools assist restaurateurs in identifying prime locations that will generate positive results.

With a nationwide expansion on the horizon, Camille's Sidewalk Café executives wanted to ensure they had the best technologies to guide their growth. To offset their limited experience with site-selection tools, Camille's Sidewalk Café executives thoroughly evaluated companies that could help produce optimal sales results. "As we prepared to grow and establish our presence nationwide, we quickly learned how important strategic site selection and accurate sales predictions were for overall company success," said Dr. Steve Greene, chief operating officer of Camille's Sidewalk Café. "We knew what audience to target, the concept to implement and the food to serve, but we were less clear on which locations would maximize our sales profit potential. In talking with various restaurant industry executives, it was clear that Experian's Prediction solution would be a perfect fit for our needs and would provide us with the ability to achieve our long- and short-term goals."

Prediction offers Experian's best practice approach to researching and modeling retail performance. With extensive experience working with franchises similar to Camille's Sidewalk Café, Experian understands the challenges faced by growing chains. By utilizing Prediction, Camille's Sidewalk Café franchisees are able to evaluate potential café sites, while considering a variety of location-based factors including customer demand, competition, co-tenants and convenience.