Magazine Article | September 21, 2010

Case Study: Line Busting Made Easy

Source: Innovative Retail Technologies

By Erin Harris, Integrated Solutions For Retailers magazine

No matter how prepared you are for the extreme spike in traffic and sales your store experiences during the back-to-school and holiday shopping seasons, there are always ways to improve the customer experience. Indeed, Guess is a $2.1B retailer that experiences high-volume traffic and sales during peak shopping seasons. Michael Relich, executive VP and CIO strategic planning at Guess, needed to use integrated mobile POS technology to reduce queue wait time without creating PCI (Payment Card Industry) compliance concerns.