White Paper

Line Planning: It's Much More Than Planning Your Line

Line planning is a critical discipline for the development of each season’s fashion collection. In today’s challenging retail climate, retailers and brands alike must closely manage the development of their lines to ensure that they focus on the right products, meet key deadlines, and achieve their goals for cost and profit margins.

For a number of reasons, however, many companies only scratch the surface of line planning’s true potential. Some companies assume that financial line planning is primarily for large, publicly traded retailers and apparel brands that utilize line planning for their earnings forecasts. In reality, every company would like to have an accurate idea of line profitability before they begin development. Even companies that have embraced line planning may stop at the traditional definition of managing the development of their seasonal collections. In so doing, they miss out on some of the many ways in which line planning in particular, and PLM in general, can streamline productivity and improve the bottom line.

It’s time to expand the scope of line planning and realize its full power and potential. Line planning is much more than you may have thought – and it is for retailers and brands of all shapes and sizes.

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