Location-Based Analytics Turn Customer Traffic Data Into Insight

August 2014 Integrated Solutions For Retailers

By Adam Blair, contributing editor

Sophisticated solutions give retailers real-time tools to track and influence in-store behavior.

Location-based analytics have come a long way from simply counting how many customers come through a store’s front door. Sophisticated solutions that use a variety of new sensing technologies can track customer movement and behavior down to the level of micro-zones and offer the ability to respond in near real time, according to ShopperTrak Chief Product Officer Chetan Ghai. He reveals how analysis of aggregated customer movement data can be used to determine the most effective store layouts and signage, creating a better customer experience and maximizing in-store sales and profitability in the long term.