Location Data For Site Selection And Market Analysis

Pitney Bowes Business Insight offers a comprehensive suite of data for retail, restaurants and real estate decision-making. Created using traditional demographic techniques and innovative, proprietary processes, Pitney Bowes Business Insight robust database is formatted to integrate with our solutions for easy mapping, reporting and locations analysis.

Pitney Bowes Business Insight data offerings include:

• Demographic estimates and projections
• Geodemographic segmentation data
• Competitive retail and restaurant locations
• Aerial and satellite imagery
• Mapping datasets include streets, geocoding, traffic counts, boundaries and more.

Better data for better business decisions

• Assess markets, opportunities and potential
• Identify prospective site locations and service areas
• Analyze competitive landscape in trade areas
• Build sales territories and marketing strategies
• Consider first-to-market strategies and timing
• Make the optimal site selection choices
• Maximize market share and per-unit performance simultaneously
• Mitigate cannibalization between stores
• Determine which stores to close, which to renovate
• Identify and improve under-performing stores
• See how a concept translates from one market to another

Pitney Bowes Business Insight retail expertise
Pitney Bowes Business Insight is the leading global provider of location intelligence solutions. Top real estate, restaurant and retail firms, including half of the Top 100 U.S. retailers, count on Pitney Bowes Business Insight for extensive industry expertise, business and technical consulting and data.