Magazine Article | June 14, 2016

Look Beyond EMV

Source: Business Solutions Magazine

By The Business Solutions Network

Today’s payment terminals provide a host of additional features smart VARs are promoting to help convince customers to upgrade.

As we approach one year since the passing of the October 2015 EMV liability shift, many retailers still find themselves without EMV reading capabilities. Adoption rates continue to increase, but at a slower pace than many in the payments space would like to see. If your customers haven’t yet made the switch to EMV, it could be for many reasons. Maybe you’re still waiting for software or hardware, or maybe your customers don’t see the benefit of investing in new terminals. If that’s the case, it’s your job to convince them that upgrading is in their best interest. To help you identify and understand the most compelling terminal upgrade arguments, I spoke with three payments experts.