LSN Mobile Teams With Collider Media To Deliver Highly Targeted Mobile Marketing Campaigns With Deep Analytics
Partnership adds intelligence that allows marketers to see stronger results in mobile campaigns
LSN Mobile, who owns and operates the nation's largest local mobile news network, and Collider Media, the leader in mobile audience targeting, optimization and attribution, announced today a partnership to enhance the value and depth of information available to brands about consumers who have consented to receive mobile campaigns. As a result, consumers for the first time will now benefit from receiving targeted, relevant and timely mobile marketing campaigns.
The combined offering represents a major advantage for brands pursuing mobile marketing campaigns. To date, most campaigns have relied on broadly focused, untargeted blasts to all subscribers who have consented to receive offers. Now, brand marketers can direct their campaigns to highly targeted, appropriate audiences who are far more likely to take advantage of their offers and convert to sales.
This becomes especially important for retailers, restaurants and brands as it enables their ability to provide offers to consenting consumers via audience level targeting. For example, a brand looking to reach males of a particular age and income range can now tailor offers which are more relevant to that group of consumers. In the past, these consumers may have received offers mainly relevant to female audiences. Acquiring customers can be difficult and costly. By better understanding them, brands can create a more successful relationship with their most important asset: the customer.
Collider Media's technology is currently being used in LSN Mobile's Go with SMS text campaign platform as well as in LSN Mobile's My Mobile Offer platform. The My Mobile Offer solution provides both an open- and closed-loop redemption option for consumers to use at retail outlets and restaurants. By utilizing Collider Media's technology to target specific consumers, LSN Mobile will help guarantee far better results for those campaigns.
"Adding Collider's intelligence to our platform gives media companies and brand marketers a more finely tuned way of reaching their target markets," said Lee Durham, Co-founder and CEO of LSN Mobile. "That added intelligence, combined with the reach of our network, ensures the delivery of an even more powerful mobile marketing message."
Collider Media's technology leverages complex consumer data to find, reach and convert the ideal audience for a brand or client. On a broad mobile marketing platform like the one operated by LSN Mobile, the result is a laser-targeted message to a qualified and accepting audience.
"Daily deal sites typically saturate the market by taking a broad, shotgun-style approach to delivering their message," said Brent Gaskamp, President of Collider Media. "By overlaying our proprietary technology on LSN Mobile's My Mobile Offer, we are helping to segment and pinpoint exactly the right recipients making the offers delivered through LSN Mobile far more relevant to consumers. And, just as importantly, clients of LSN Mobile receive analytics on offer delivery and response to further optimize and segment offers to help drive increased conversion and sales."
About LSN Mobile, Inc.
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 30 million unique mobile users per month. LSN Mobile also enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications. For more information, visit www.lsnmobile.com.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
SOURCE: LSN Mobile, Inc.