Machine Learning's Effect On Retail

Listen in as Molham Aref, CEO and Kevin Sterneckert, Executive VP of Marketing at Predictix talk to Innovative Retail Technologies’ Editor in Chief, Erin Harris, about how machine learning is used in retail and how it improves merchandising and supply chain operations. During this insightful podcast, Aref and Sterneckert define machine learning and outline the benefits for retailers who adopt it to improve the decision-making process. Sterneckert states that success in retail equates to an intimate understanding of the consumer and the ability to act on that understanding better than the competitor and that machine learning helps the retailer understand what a customer is doing, why they’re doing it, and what they will do in the future in order to deliver instant demand.

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