Vendor Insight: Make Order Fulfillment Your Market Differentiator
Source: Innovative Retail Technologies
By Jeff Dahltorp, Fifth Gear
Often viewed as a lackluster process, order fulfillment can be a strategic tool that retailers leverage to make their brand resonate with customers. Aligning fulfillment operations with a brand's personality provides multichannel retailers yet another means of making themselves memorable to buyers. As retailers realize the power of making order fulfillment a market differentiator, the process no longer takes a back seat to merchandising and marketing.
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