By Erin Harris, Integrated Solutions For Retailers magazine
There is a great deal of confusion around SEO for Internet retailers. An entire industry has been built around search, and it is a testament to how important it has become in consumers' buying behaviors and, in turn, for retailers to get their products listed at the top of search results. To crack the SEO code, we talked to Sean Cook, CEO of ShopVisible, LLC. Here he explains why it pays for retailers to focus attention on a true search strategy.