MarketLive To Offer MyBuys Profile-Driven Remarketing Suite
Targeted Recommendations Across E-Mail and Display Advertising Give MarketLive Merchants the Top Personalization Solution for Increasing Repeat Business
Petaluma, CA (Marketwire) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced it will offer the industry's leading remarketing suite built to take advantage of the MarketLive eCommerce platform and catalog. The agreement gives MarketLive merchants direct access to a top solution for bringing shoppers back to their sites by personalizing e-mail and display ads. The MyBuys Profile-Driven Remarketing Suite puts highly relevant products in front of the every unique shopper, not only at the right time, but using the best channel for engagement.
"We constantly look for ways to add value for our merchants by enhancing the already robust marketing, merchandising, selling, servicing, and analytics capabilities of our eCommerce platform," said Mark Pierce, President of MarketLive. "The agreement with MyBuys builds upon and strengthens our long-term partnership and gives MarketLive merchants seamless access to the MyBuys Remarketing Suite. The solution will enhance merchants' ability to generate repeat sales and increase customer loyalty."
The MyBuys Profile-Driven Remarketing Suite gives retailers multiple options for bringing shoppers back to their sites to buy for the first time, or to encourage repeat purchase. MyBuys learns about each individual shopper and understands the brands, products, and attributes of interest, then uses these insights to send targeted emails and personalized display ads to each shopper, enticing them to come back for more.
"MarketLive has established itself as a leader in eCommerce with a large portfolio of high-quality, very successful merchants that rely on the company's robust and reliable platform to run their online businesses," said Bob Cell, CEO, MyBuys. "Because MarketLive helps their customers build sites based on industry best practices, and because they will be pre-configured with the remarketing suite, they will be very effective at converting shoppers into buyers. By bringing customers back again and again, the MyBuys solution can make merchants even more successful."
Availability
The MyBuys Remarketing Suite is available immediately to MarketLive merchants. The solution is integrated with the MarketLive Intelligent Commerce Platform, and has been certified by MarketLive.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.
About MyBuys
MyBuys is the leader in cross-channel personalization for retailers. We help marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 300 companies, including 75 of the Internet Retailer Top 500, use MyBuys to sell more. Based in Redwood City, Calif., MyBuys is a privately held company. Visit us online at www.mybuys.com.
SOURCE: MarketLive