Magazine Article | January 25, 2011

Q&A: Master Mobile Marketing

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

American consumers spend every waking moment armed with a smartphone, a device they perceive as their conduit to any information they need, anytime they need it. How are you going to get a piece of that bandwidth? We talked mcommerce strategy with Jane Cannon, CTO at MICROSRetail.