Maverik Country Stores Makes Site Selection A Top Priority

By Experian Business Solutions

Choosing the future location for a new convenience store isn't as easy as one might think. Although it is possible to make a gut-level decision on a future store location, these types of assessments are relatively risky. Selecting the perfect destination can make a store profitable for years down the road, while picking a mediocre location can be damaging, even before the grand opening.

Despite their demonstrated success over the years, Maverik executives concluded that, going forward, location would play a much larger role in determining the success of their new stores. With increasing competition, customers were not visiting various Maverik locations because they were slightly more difficult to access than the competition, were not located near new developments, or weren't close enough to the other retail outlets customers frequented.

Maverik executives wanted to obtain a second opinion to determine which potential locations would be successful, as well as learn why some existing locations weren't meeting projected sales numbers. After much consideration and a detailed evaluation process, Maverik chose Experian Business Strategies' Prediction. By utilizing Prediction's best-practice approach to researching and modeling retail performance, Maverik executives are able to more accurately select store locations and predict future sales.