Maximizing Customer Experiences Per Square Foot

January 2017 Innovative Retail Technologies

By Anne Marie Stephen, CEO and Founder, KWOLIA

Here’s how retailers large and small are using technology to reinvent and revitalize the in-store experience.

Why do shoppers visit stores anymore? In a world where e-commerce has just about perfected the seamless transaction, shoppers now expect physical spaces to offer something compelling, memorable, and differentiating. Whether it’s an interesting store concept, technology implemented in new and exciting ways, or a great in-person experience, retail is reinventing itself to compete for consumers’ attention — and share of wallet.