Micromarketer Generation3: GeoMarketing

Micromarketer Generation3 is Experian's powerful suite of geographical analysis software. Developed over 25 years of providing businesses with geomarketing solutions, Micromarketer is used by over 500 organizations throughout the world to support their tactical and strategic decision making. Micromarketer Generation3 enables you to profile your customers, to evaluate sales versus market potential, to assess the potential of local advertising areas and to target communications more effectively.

Provided inclusive of Experian's portfolio of socio-demographic, economic forecast, local market, retail location, and cartographic data, it is an essential tool for any business that wishes to acquire and retain their best customers through the more dynamic use of geographical information.

How can MicromarketerG3 help you?
With 25 years of experience of developing and delivering geographical information solutions, Experian understands the problems faced by many organizations in the manipulation and analysis of geographical data.

MicromarketerG3 helps you address these problems. Designed as a practical business tool, its versatility and power mean that it is capable of addressing the needs of both the everyday business user and the more advanced GIS analyst.

Whether you want to quickly benchmark sales performance using a standard set of maps and reports, and share this with colleagues; or wish to analyze in detail the interaction between your trade areas, MicromarketerG3 can help.

MicromarketerG3 enables you to:

• Unlock the value of your customer data by identifying who and where your customers are, their lifestyles and behavior to maximize your customer retention program.
• Use your customer profiles and insights to target and acquire new customers.
• Evaluate the size and value of local markets, quantify market share and identify areas for growth within your business.
• Analyze existing sales information and benchmark this against market potential to evaluate sales performance.
• Establish the size and location of audiences in relation to the local media and quantify the costs for marketing and communication.
• Provide high quality illustrations of your data.