Mobile Customers Demand Mobile Service

January 2012 Integrated Solutions For Retailers

By Paul Civils, senior VP and general manager, Agilysys Retail Solutions Group

The age of mobility is changing the way retailers approach, interact with, and retain their customers.

Innovative retailers are finding ways to translate the possibilities of store associate-driven mobile technology into more meaningful in-store experiences for their customers. Executed deliberately, mobile point of service technology (MPOS) increases sales, improves productivity, heightens customer service and loyalty, and enhances the retailer’s brand in a powerful way. The decision becomes not “if” or “when,” but “how” it will be implemented. Implementation of a mobile initiative must be approached systematically and with forethought, not only from the standpoint of technology, but also that of integration with marketing and store operations.