Now It Gets Interesting: Mobile Goes Mainstream Podcast

Lori Mitchell-Keller, senior VP and head of SAP's global retail business unit and author of the article, Now It Gets Interesting: Mobile Goes Mainstream, talks to Erin Harris about the nuances of the article and how mobility is redefining the retail industry. During this informative podcast, Mitchell-Keller explains the integration of mobile and social capabilities and the impact on retail. She also explains the customer-centric innovation journey and provides examples of internal challenges retailers face as they pursue such a journey. Mitchell-Keller's article is available for download at www.retailsolutionsonline.com.