Motivate Cross-Channel Customer Loyalty

By Erin Harris, Integrated Solutions For Retailers magazine

Your business thrives on customer relationships. When your store-level associates must manually group items purchased in order to calculate discounts associated with promotions and direct mail offers, thereby increasing the potential for error, your relationship with your customer is at risk. New York & Company experienced issues like this, and Sherwin Socaransky, VP of merchandising and store systems, was tasked with finding an application that would meet the retailer's CRM needs.