National Retailer Automates Credit Applications, Enhancing The Checkout Experience

Organization Overview:

Rooms To Go is a retailer on the rise. A progressive company, one of the keys to the furniture chain’s success is using technology to improve efficiency and drive profitability. The DS6707 bar code scanners from Motorola used in conjunction with Intellicheck Mobilisa’s ID-Check technology have enabled the company to do just that. “The sales associate will be able to offer a better overall sales experience and never has to leave the customer’s side during the credit process. Credit approval is virtually instant and eliminates transcription errors and identity theft related to hand-written applications,” says Rick Brown, director of IT/MIS Services at Rooms To Go.

The Challenge:
A growing company faced with an economic downturn, Rooms To Go needed a way to improve the efficiency of its staff and the security of its credit application process—all while continuing to deliver outstanding customer service and maintaining its competitive edge.

When asked about the challenges associated with the store’s former credit application process, Rick Brown, director of IT/MIS Services at Rooms To Go said, “Slow, inefficient and laden with manual process sum it up.” Steve Williams, CEO of Intellicheck Mobilisa, Inc. adds, “If you’re still using paper to do credit apps, you’re going to get left behind. It’s just too cumbersome.” Rooms To Go sought a solution that would allow it to move away from its manual application process to better protect customer data, eliminate redundancies and free up the staff’s time spent on administrative duties to focus on customers.

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