NCR Enters Entertainment Market With Launch Of Multichannel Digital Media Solution
NCR Corporation has extended its self-service portfolio into the digital media market with today's announcement of NCR Xpress Entertainment, a next-generation multichannel entertainment kiosk solution.
The solution includes a high-capacity kiosk that enables rentals, sales of shrink-wrapped media or a combination – with a capacity of nearly twice that of competing units on the market today. In addition to transactions at the kiosk, consumers are able to interact with NCR Xpress Entertainment via the Internet or their mobile devices. The solution provides revenue-generating opportunities for businesses as well as greater convenience for consumers to access movies, video games or other digital media.
A turnkey solution available with a full suite of managed services, NCR Xpress Entertainment is backed by NCR's years of experience and deep expertise in providing self-service technology designed for consumer ease of use and maximum return on investment. The solution can be deployed in virtually any venue, including retail stores, convenience stores, supermarkets, quick-serve restaurants, shopping malls, airports and more.
"NCR has built a strong position as a leading global provider of self-service solutions to the financial, retail and hospitality industries, with more recent expansion into travel and healthcare self-service," said NCR Chairman and Chief Executive Officer Bill Nuti. "Our launch of this unparalleled digital media solution underscores our strategy of expanding into adjacent markets to drive future growth."
The launch of NCR Xpress Entertainment follows NCR's acquisition of Touch Automation LLC, a privately held firm that provides the digital media merchandising kiosk. Touch Automation was co-founded by Don Blust and Tom Driscoll in 2002, and has been dedicated to designing and building the most advanced digital media rental and sales kiosks available.
"We were impressed by NCR's commitment to understanding consumers and delivering the technology that allows businesses to meet their customers' needs for greater convenience," said Blust, who now leads NCR Xpress Entertainment product management and engineering. "The extensive marketing, sales and services, and technical capabilities that NCR brings to the table have enabled us to be a part of this turnkey digital media solution. We are excited to be a part of the NCR team."
NCR Xpress Entertainment will debut at the National Retail Federation's Annual Convention & Expo in New York, Jan. 13-16, in NCR's booth (No. 1327).
About Touch Automation
Touch Automation was founded in Milwaukee in 2002, to design and build fully automated merchandising systems used to rent or sell DVD media. Touch Automation systems are designed to eliminate the inefficiencies of traditional merchandising while offering consumers a secure, convenient and entertaining shopping environment.
About NCR Corporation
NCR Corporation is a global technology company leading how the world connects, interacts and transacts with business. NCR's assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, gaming and public sector organizations in more than 100 countries.
NCR is headquartered in Dayton, Ohio.
SOURCE: NCR Corporation