Neiman Marcus Partners With Oracle To Better Meet Customer Expectations

By Kara Murphy, contributing writer, Integrated Solutions For Retailers

New system replaces manual systems to improve supply chain planning

Neiman Marcus is working with Oracle Retail to improve customers’ experiences through flexible retail planning.

The comprehensive suite of Oracle Retail Solutions Neiman Marcus will use includes Oracle Retail Merchandise Planning and Optimization, which is designed to help the luxury retailer forecast customer demand, optimize orders in terms of  particulars like size, color and style, and recommend mid-course changes as needed based on demand.

Neiman Marcus will also integrate Oracle Retail products including Merchandising Operations Management, Supply Chain Management and Execution, and Merchandising Analytics. All the components are designed to improve visibility in customer demand and inventory across all channels, which it is hoped will result in greater efficiency and multiple paths to maximize its ROI.

In today’s new retailing world, one of the major keys to success is providing customers with a consistent and relevant omni-channel experience.

"Customers love to shop Neiman Marcus from anywhere in the world, in stores and via e-commerce, or with our call center representatives, and we will continue to improve our ability to get the right items to them conveniently and with a full service model. Taking advantage of better analytics, information and processes enables us to serve customers better while improving margins in support of our offline to online global initiative," Karen Katz, the CEO of Neiman Marcus Group, states in a news release from Oracle.

According to a release from Oracle, Neiman Marcus currently has a disparate group of merchandising systems that require manual planning.

 "Working with Oracle, Neiman Marcus can drive transformation across its business to deliver the distinctive merchandise selection and customer experience it is known for around the globe, regardless of where and how its customers choose to shop," says Mark Hurd, president of Oracle.

Oracle also recently announced it is working with Zenni Optical, an online custom eyewear retailer to increase sales. Its website, which includes a component allowing customers to upload photos to “try on” lenses virtually, is powered by Oracle Commerce. Another client includes C. Wonder, a fashion and home decor retailer with more than 30 stores. C. Wonder uses Oracle Retail’s cloud software to, in part, gain insight into customer demand and track day-to-day inventory, pricing, planning and financial operations.

Oracle Retail Solutions is just one company working with retailers to help them succeed in today’s quickly changing marketplace. Read about others.