New IBM Commerce Composer Helps Retailers Deliver Fresh, Relevant Content In Minutes

To help retailers dynamically adapt their online presence to meet changing consumer demands, IBM announced new storefront curator as part of its leading WebSphere Commerce platform.  

IBM Commerce Composer cuts time to market by giving line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required. Using intuitive click-to-install templates, marketers and e-commerce leaders can quickly customize page layouts, optimize navigation and add new site functionality in minutes.

IBM Commerce Composer features an array of new store front applications from certified IBM partners, all delivered through a new cloud-based solutions exchange that gives developers plug-and-play functionality to quickly build apps that retailers can seamlessly deploy as a service.
       
The first wave of partner apps delivered through this program include:

• Content Management & Rich Media: Dynamically creates and delivers relevant content to inspire shoppers and drive sales with apps from Amplience, CoreMedia, Fluid and Invodo
• Community, Social & Customer Engagement: Taps into the power of social networks to build customer confidence and brand loyalty with apps from Bazaarvoice, Genesys, OpinionLab and Pluck.
• Product Management & Configuration: Automates sales with seamless business processes that support the way customers want to purchase products with apps from Fluid.
• Search Optimization:  Maximizes organic search ranking and makes it easy for shoppers to find products to drive traffic and sales with apps from Bloomreach.

“Today's savvy, dynamic customers expect a relevant shopping experience. In order to meet this need and create an immersive online experience, it's crucial for the Men's Wearhouse to be able to react and capture new opportunities at a moment's notice,” said Vlad Kuznetsov, Chief Technology Officer, The Men’s Wearhouse. “IBM Commerce Composer will give us the control and flexibility we need to dynamically change our online storefront and satisfy our discerning customer’s demands.

Delivered on premise or in the cloud, IBM Commerce Composer will be available in February 2014 as part of the release of WebSphere Commerce Feature Pack 7.