Magazine Article | April 19, 2010

Publisher's Letter: New Levels Of LP/IT Collaboration

Source: Innovative Retail Technologies

By Melissa Morris, Publisher, Integrated Solutions For Retailers magazine

A major part of a publisher's job involves talking with subscribers — I spend at least a third of my workweek doing just that. Talking with our readers keeps me informed on how they're using the magazine and website, what projects they're currently working on, what they like about us, and what changes they'd like to see in our coverage. These discussions give me a unique perspective on trends in the industry