New Year, New Name: Why apg® Chose To Rebrand

Source: apg®
msp question block

The coming New Year will be rife with change including a new name for one long-standing point of sale company. Effective January 2022, APG Cash Drawer will officially drop “Cash Drawer” from its name and introduce a new tagline to become, apg® – trust at every point.

This name change is just one part of apg’s overall strategy to emphasize the strength of its capabilities, growth, innovation, and commitment to helping customers around the world. But one thing isn't going to change: apg® will continue to strive and work hard to make it easier for its customers to do business.

Paul Griffiths, apg® President and CEO, took time recently to discuss the logic behind the rebrand, what it took to make it happen, what customers can expect, and more.

access the Q&A!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.

Subscribe to Retail IT Insights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.


Subscribe to Retail IT Insights