June 2014 Integrated Solutions For Retailers
By Adam Blair, contributing editor
Retailers that use omni-channel order fulfillment strategically can capture “lost” demand, allocate inventory more effectively, and build loyalty with their high-value shoppers.
Retailers often view omni-channel order fulfillment as a cost — sometimes a high one — of doing business in the world of today’s highly empowered customer. But when used strategically, flexible, multipoint fulfillment can become a win-win situation, according to Andy Lloyd, general manager of e-commerce products for NetSuite. Focusing on high-value customers and making more effective use of inventory throughout the enterprise make the cost/benefit ratio of meeting customers’ demands much more attractive for retailers.