NSB's Connected Retailer Solutions The Perfect Fit For Simply Fashions
The NSB Group announces that specialty retailer Simply Fashions has selected the Connected Retailer® suite of solutions as the IT framework for their retail operation. The agreement includes NSB's Merchandising, Planning, Store, and CRM solutions.
Simply Fashions was looking for solutions that would help them improve business intelligence, re-engineer planning and buying practices, update in-store systems to support customer-centric initiatives, and facilitate growth. "We're building for the future," says Rodney Barstein, President of Simply Fashions. "With our recent acquisition of 100 Fashion Trend stores, we increased the size of our chain by 50%. Based on our successful partnership with NSB over the past 20 years, we feel that they are in the best position to support our ongoing plans with a truly complete enterprise solution that will modernize all aspects of our merchandising and operations."
"In making the transition to today's most advanced retail systems, Simply Fashions has established a solid foundation for growth," says David Henning, Senior Vice President of NSB's Enterprise Business Unit. "We are pleased to have the opportunity to contribute to Simply Fashions' success by applying our 34 years of experience helping retailers build the right infrastructure on the latest technology."
NSB's Connected Retailer solutions help retailers track and analyze critical business information, from POS transactions and inventory movement to reorder cycles, pricing, and promotional campaigns. With the Connected Retailer suite, retailers have a powerful transaction management system at the core of their business, enabling them to collect reliable data at a central source and capture every point of interaction with their customers, suppliers, and staff. NSB's solutions let retailers make sense of critical variables and performance indicators - from the purchase patterns of frequent shoppers to the impact of promotions, to internal shrink - without exhaustive audits, huge printouts, or the need to balance data from one system to another.
"We've tried to stay focused on who we think our customer is and what we know," adds Barstein. "I've seen many retailers who like to grade up, but they leave their customers behind. This new software package is good for helping us focus on the individual customer no matter where they live."
About Simply Fashions
Since 1987, privately-held Simply Fashions has been offering ladies' casual wear in Junior, Missy, and Plus sizes up to size 36, and accessories at very affordable prices. The Simply Fashions chain has over 315 stores in 23 states with 1,800 employees. Its stores can be found in cities as far north as Detroit and Milwaukee, as far east as Baltimore, as far west as Dallas, and as far south as Miami.
About NSB Group
NSB Group is a total solutions provider for retailers of apparel, footwear, and specialty merchandise. Backed by more than 30 years of success, we work as partners with our clients to map clear paths from where they are to where they'd like to be, and we equip them to get there.
NSB's acclaimed Connected Retailer suite includes Planning, Merchandising, Sourcing and Product Development, CRM, Sales Analytics, Store Operations, and POS, plus hardware and comprehensive client services-from consulting and development to implementation, training, and 24/7 support. The Connected Retailer can be implemented at the client or through our Managed Services offering, hosted by NSB. For more information about the NSB Group and our Connected Retailer solutions, visit our Website at www.nsbgroup.com.