OfficeMax, Office Depot's New Ad As Combined Company
By Megan Zielinski, contributing writer
Recently merged business supply retailers, OfficeMax and Office Depot, released their first newspaper insert as a combined company, providing customers with the convenience of finding all similar products available at both retail stores.
Issued in Sunday, May 18 newspapers nationwide, the new weekly advertisement allows for citizens to see the two national brands as one, and to see what merchandise both companies offer. “Bringing together the latest products and services available at Office Depot and OfficeMax into one combined insert will help to position us as a strong, singular company with our customers,” said Tim Rea, executive vice president, marketing for Office Depot, Inc. “The move also reflects our approach in looking at each market holistically for both brands to better understand, engage and service our customers.”
The insert featured pages full of exclusive deals available at either OfficeMax or Office Depot stores nationwide—on everything from quality brand PCs, tablets, TVs, heavy-duty desk sets, staplers, and special deals on provided PC tune-up services. With catchy terms “Save big” and “Deal of the week,” all of the items include the amount shoppers save in red, listed next to its sale price. The advertisement, available online, provides up to 16 pages full of limited-time offers for both stores—the site also includes a closest store locator, guiding customers to their nearest OfficeMax or Office Depot. Customers can also sign up to receive weekly savings delivered through email.
As of November 2013, Office Depot, global supplier of office products and services has joined efforts with OfficeMax, leading provider of business products, solutions, and services—becoming a solid establishment for providing a broad selection of office products, innovative services and solutions, everyday deals, and committed employee assistance to business customers worldwide. The two companies, amounting to the worth of $17 combined, serves business customers in 59 countries, in over 2,200 retail stores and with outstanding e-commerce sites through a global network of wholly-owned stores, joint ventures, franchisees, licensee, and alliance partners. In the first quarter 2014 results, Roland Smith, chairman and chief executive officer of Office Depot, Inc. stated, “The overlapping retail footprint resulting from the merger provides us with a unique opportunity to consolidate and optimize our store portfolio, while maintaining the retail presence necessary to serve our customers.”
The merger of Office Depot and OfficeMax is expected to be the #3 online retailer in North America according to estimates by Internet Retailer.