Oki Data C9600hn Color Signage Printer

The Challenge
In-store color signage is critical to generating sales in the retail industry, and merchandising signs must be updated frequently to reflect new merchandise shipments and promotions. This retail client was creating signs for all of its stores at its corporate headquarters and then working with an external vendor to print and ship the signs to individual stores. In order to reduce costs and improve its stores' market readiness, our client needed a solution that would ultimately allow it to print image-intensive signage at each store location on-demand. In addition, this retail chain required a solution that would deliver a return on investment (ROI) in less than 12 months.

The Solution
OKI Printing Solutions conducted a comprehensive assessment of the client's signage printing needs, which included a cost analysis based on toner coverage and types of signs printed. The assessment met the client's target ROI and as a result, OKI Printing Solutions recommended a customized distributed printing solution using the C9600hn and tapped TMS, a specialized signage reseller, to provide signage media consultation and integration support. The C9600hdn's superior print quality and capability to print on a wide variety of media, combined with OKI Printing Solutions and TMS' success in other notable in-store signage solutions, led this national retail chain to choose OKI Printing Solutions over the competition. The solution includes signage media from TMS, as well as customization of the menu settings so that the C9600hn would handle the specific media this retail client was printing.

The Benefit
Individual retail stores are now able to immediately pull signage PDFs created by the company's corporate headquarters off the network and print them in-house as they need them. This in-house printing solution will save our client significant money in shipping and outsourcing and enable individual stores to provide the right in store merchandising in the right store at the right time.

C9600hn Color Signage Unit
The C9600hn Color Signage Unit is designed for busy workgroups that need printing flexibility as well as exceptional colors. Its efficiencies and features empowered you to print a wide array of colorful signages in house—using specialty media and banners up to 12.9" x 47.24". You can reduce signage costs by up to 75%*, dramatically decrease lead time and increase profitability. With the C9600n Color Signage Unit, you will no longer need to outsource your print jobs.

• Color Output at up to 36 ppm, mono (black & White) at up to 40ppm
• Single Pass Color™ technology for print on media up to 270 gsm
• Tabloid-extra/A3 (12"x18"); prints on banner sheets up to 12.9" wide by 47.24"
• High-Definition Colors—ProQ2400 Multi-level Technology for sharper detail and rich color depth; up to 1200x600 dpi resolution
• High-capacity, 2-piece consumables for low Total Cost of Ownership
• 720 MHZ PowerPC 750FX processor
• Generous standard RAM, upgradeable to 1 GB
• Holds up to 2,880 sheets with options
• Direct PDF Printing (via software utility and hard drive) – print .pdf files easier and faster
• Color Matching software from OKI Printing Solutions and Auto Color Balance ensure consistent, accurate color output
• Signage template maker included—easily create signs, right out of the box, in Microsoft® Word and PowerPoint® formats
• Installation and setup available
• 24/7/365 toll-free, live technical support available in the U.S. and Canada