Free Mobile App Enables Businesses to Engage Consumers via the Mobile Channel
Omnego recently announced the launch of the Omnego enterprise platform for mobile marketing, rewards and commerce tied to a mobile card. The Omnego platform replicates the traditional, branded physical cards used in retail, hospitality, travel and other industries with a digital card and gives businesses a versatile enterprise tool for delivering mobile ads, messages, coupons, rewards, updates and other branded content directly to a consumer's smartphone. For more information, visit www.omnego.com
Mobile marketing is being adopted among consumers who use their mobile device 24/7 and look for more convenience. Mobile is rapidly becoming the preferred communications channel for businesses to reach and engage these customers. With smartphone penetration rising to an estimated 46 percent by 2013 according to Gartner, Omnego is uniquely positioned to provide a comprehensive solution that is flexible, easy-to-implement and meets consumer preferences for mobile communications.
The Omnego mobile card and marketing solution consists of two parts. The back end is a web-based, enterprise platform providing easy mobile card and marketing management. The consumer face of Omnego is Walgo, (wallet on the go), a consumer mobile wallet application available for all major smartphone operating systems (iPhone, Blackberry, Android and Symbian). Together, they form an enterprise solution that allows retailers and other businesses to complement physical cards, coupons and other marketing offers with a branded mobile card and marketing solution that can be accessed anytime, anywhere, from any smartphone.
Omnego eliminates the time and expense required to develop and maintain cross-platform applications for different smartphone systems. All the work is already included in the Omnego platform; businesses and their marketing groups can simply add branded mobile content.
The Omnego solution delivers the most comprehensive mobile card (loyalty, ID/membership, gift/prepaid, etc.) solution with additional features that include mobile ads, coupons, rewards, offers, and one-click access to mobile web pages, video, commerce and any mobile web applications. The Omnego solution has been developed to be agile so that mobile cards and programs can be implemented easily and rapidly. The company looks to build upon existing partnerships with key strategic businesses and has a first-to-market offer, with a cost-effective model.
Omnego's founder, David Thomas, built Triversity, a leading POS software company that grew to worldwide adoption prior to the company's acquisition by SAP in 2005. Triversity developed highly sophisticated transaction-based and POS software solutions, executed on a global level.
Market research led the Omnego team to develop its patent-pending solution leveraging mobile infrastructure and technology as a unique means to reach and engage customers.
"Omnego offers retailers, hospitality, sports/events and travel companies, consumer brands and other businesses a convenient, cost-effective mobile solution for engaging with their customers," said David Thomas, CEO, Omnego. "Omnego provides the most complete enterprise solution for rapidly developing and implementing mobile card and marketing programs. And with more than half of all retailers planning to deliver mobile coupons during the next 12 months1, there's a huge market opportunity that will grow quickly as companies begin to tap into the full power of mobile marketing."
Omnego's board of directors includes experienced insiders in the mobile marketing and card manufacturing industries. Board members include Kenneth Traub, former CEO of American Bank Note Holographics, a major supplier to the card manufacturing industry; and Michael Keefe, who has held senior global positions in interactive agencies focused on mobile marketing, social networking and next-generation commerce systems.
Omnego is the most complete enterprise platform for mobile marketing, rewards and commerce tied to a mobile card. The Omnego platform replicates the traditional, branded physical cards used in retail, hospitality, travel and other industries with a digital card and gives businesses a versatile enterprise tool for delivering mobile ads, messages, coupons, rewards, updates and other branded content directly to a consumer's smartphone. Omnego includes both the enterprise application and Walgo, (wallet on the go), a consumer mobile wallet application available for all major smartphone operating systems including iPhone, Blackberry, Android and Symbian.
1 "Going Mobile," research study from IHL Group and Retail Connections, Nov. 9, 2010