This report includes data on consumer sentiment for commerce trends in fulfillment, omnichannel, Amazon, and more. Consumer insights into the COVID-19 pandemic are also included.
KNOW YOUR CUSTOMERS
Throughout the year, Digital Commerce 360 tracks consumer habits, perceptions and preferences for the leading ecommerce topics through a series of detailed surveys. Each survey polled online shoppers. This second edition of the Ecommerce Consumer Insights Report includes a summary of the key findings from these surveys.
Each section of the report includes the most notable insights, analysis and data from several consumer and retailer surveys conducted throughout 2020 on the most important ecommerce topics. This unique combination of consumer and retailer data provides valuable insights into what the current online shopper thinks, and how it applies to retail in 2021.