HP Retail: Optimizing Business Outcomes For Retail

HP is a major online retailer (hpshopping.com; snapfish.com) and a leading global supplier of consumer electronics to the retail marketplace. Every second, somewhere on the planet, a consumer buys an HP product through a retail channel—online and in more than 110,000 retail outlets worldwide. Recently a major retailer named HP as a "Vendor of the Year" for the second year running, based on HP's expertise as a supplier to consumer electronics stores. That firsthand experience gives HP deeper insight into both the marketplace challenges and the ways that innovative business technology can drive better business outcomes.

Business technology from HP gives retailers the ability to improve the operations from end-to-end by:

• Implementing the means to capture and more fully exploit consumer intelligence
• Simplifying and improving visibility across the demand and supply ecosystem
• Improving access to current, relevant information across multiple channels