News | July 10, 2012

Oracle Announces Complete Cross-Channel Commerce Solution

Source: Oracle Retail

Oracle Unifies Oracle ATG Commerce and Oracle Endeca to Help Businesses Deliver Complete Cross-Channel Customer Experiences

Today, Oracle launched a complete commerce solution that allows retailers to provide a consistent customer experience across the web, contact center, mobile devices, social media and retail stores.  The new product, labeled Oracle Commerce, is based on the integration of Oracle’s ATG Commerce and Endeca solutions.
 
“Oracle Commerce combines the best web commerce and customer experience solutions to enable businesses, whether B2C or B2B, to optimize the cross channel commerce experience,” said Ken Volpe, Senior VP, Product Development, Oracle Commerce. “Oracle Commerce demonstrates our focus on helping businesses leverage every aspect of its operations and technology investments to anticipate and exceed customer expectations.”

Regardless of the customer’s preferred channel, Oracle Commerce helps businesses deliver consistent, relevant and personalized cross-channel customer experiences.
 
Consistent, Cross-Channel Customer Experiences Made Easy

  • Oracle Commerce features pre-built components that allow business teams to quickly and easily launch new brands and websites, enter new markets, and integrate new channels with the site creation wizard. All channels can be seamlessly managed and optimized with Oracle Commerce to drive the entire cross-channel customer experience strategy.
  • Business users also have granular control over search and guided navigation, merchandising, content-targeting and personalization that deliver relevant, scalable customer experiences in less time.
  • Oracle Commerce can leverage existing customer experience technology investments and any technology stack, from analytics to CRM, to interactive media, to recommendations that can deliver a bird’s eye view of all customer interactions.
  • With the integration of Oracle Endeca and Oracle ATG Commerce into a single solution, Oracle Commerce helps businesses manage all customer engagement strategies seamlessly, making every customer interaction an opportunity to target content and personalize experiences by allowing businesses to better understand customer needs.

SOURCE: Oracle