Oracle Demand Signal Repository Enables CPG Companies To Improve Store Replenishment

Redwood Shores, CA - Oracle today announced a new release of Oracle Demand Signal Repository to help consumer goods companies improve store level replenishment and exception management. The latest release provides users with an extensible data model that captures and manages both syndicated and retail point of sale data sources, including standard "day, store, and stock-keeping unit (SKU)" retail data, and even more granular inventory and sell-through information from individual inventory locations within the store. It also enables them to cluster stores and items, better understand store replenishment rules and manage trading partner performance management.

Gartner Research Director Peter Bambridge said, "The analytic capabilities of Demand Signal Management (DSM) provide an understanding of demand to drive the operations of a consumer goods business and a wide spectrum of planning and information systems. DSM is more than just a single version of the truth. It can also be a critical tool to identify new sales opportunities, to manage stock more effectively, to drive agile responses, and to provide more timely and accurate data for business forecasting and planning."Oracle Demand Signal Repository delivers best-in-class analytics and full support for downstream data management. New capabilities and enhancements include:

Store and item clusters: extend analysis capabilities to manage both custom retail store and custom retail item groupings for segmentation analysis. Exception management: adds new alerting framework and pre-built rules to monitor daily data and bring forward key store level exceptions for management.

Replenishment rules: provide visibility into store-SKU replenishment rules as well as providing a key input into the identification and management of replenishment exceptions. An enhanced scorecarding user interface: delivering deeper support for externally generated thresholds and goals to enable trading partner performance management.

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SOURCE: Innovative Retail Technologies