Parker's Kitchen Goes Live With The Axonet Retail Media Network

Today, Axonet and Parker’s kitchen, a regional convenience store chain with over 100 locations across Georgia and South Carolina, announced that the C-store chain has joined the Axonet Retail Media Network (RMN), officially launched media assets in its stores, and is actively executing campaigns with its brand partners.

Parker’s kitchen, known for its modern stores and freshly made southern food offerings, is a high-performing regional retailer that has made strategic investments into a highly engaged loyalty app and seamless digital experiences, cultivating a strong and growing customer base. Launching new RMN capabilities – powered by the Axonet RMN – will further enhance Parker’s kitchen’s customer experience by introducing additional digital touchpoints with targeted offers and content, while also maximizing brand visibility and driving sales for its CPG suppliers.

“Parker’s commitment to elevating the customer experience through digital touchpoints has resulted in one of the most loyal customer bases in the industry. Combined with the Parker’s Rewards program, their new RMN assets, including in-store digital signage and in-store audio, give brands powerful tools to deliver more targeted, meaningful campaigns throughout shoppers’ journeys,” said Patrick Raycroft, CEO and Co-Founder of Axonet. “We are very excited to be partnering with the innovative team at Parker’s on their retail media journey.”

“At Parker’s, we’re elevating convenience by delivering not just quality and speed, but an exceptional experience that keeps our customers coming back,” said Darrin Samaha, VP of Marketing for Parker’s Kitchen. “Partnering with Axonet enhances our ability to connect with our customers in more meaningful, personalized ways — right at the point of decision. The new in-store media assets are a natural extension of our brand experience and loyalty program, helping us create deeper engagement for our customers and stronger value for our supplier partners.”

About Parker’s Kitchen
Honored by USA TODAY as a Top Workplace, Parker’s Kitchen is strategically redefining the nation’s convenience store industry, offering customers high-quality products, freshly prepared food and superior customer service at retail stores throughout Georgia and South Carolina. Proudly headquartered in Savannah, Ga., Parker’s Kitchen has a commitment to exceeding customer expectations and has repeatedly been recognized as one of the nation’s leading convenience store and foodservice companies. The company serves world-famous hand-breaded Southern Fried Chicken Tenders as well as made-from-scratch mac ‘n’ cheese, a breakfast bar and daily specials. The popular Parker’s Rewards loyalty program has saved customers more than $15 million to date. Parker’s Kitchen employs nearly 1,800 team members throughout Georgia and South Carolina and completes more than a million transactions weekly. For more information, visit https://parkerskitchen.com/

About Axonet
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests. Axonet is the aggregated retail media network, purpose-built for the convenience industry. For more information, visit https://axonet.io/.