Partner Integration And Proactive Visibility Critical To Endless Aisle Advantage

March 2014 Integrated Solutions For Retailers

By Adam Blair, contributing editor

Endless aisle success is less about achieving assortment parity across channels and more about providing reliable, flexible fulfillment that meets each customer’s needs.

In today’s omni-channel, customer-focused retail environment, “endless aisles” have moved from point of differentiation to standard business practice. But that doesn’t mean retailers can’t still use them for competitive advantage, according to Frank Poore, CEO of CommerceHub. To create a truly seamless customer experience and take advantage of vastly expanded inventories, retailers need to tightly integrate with their trading partners and use technologies to enhance visibility, giving them a proactive jump on issues well before they turn into problems.