Protect yourself from phishers
Protect yourself from phishers before they damage your brand.
Phishers have hit the online world, as Willie Sutton famously said, “because that’s where the money is.” Although phishing has hit the financial services sector the hardest, online retail is the next natural frontier, because it offers phishers several avenues to perpetuate fraud. Buying jewelry on someone else’s credit card is one way, stealing blocks of credit card numbers from a retailer and selling them is another. With the new PCI (Payment Card Industry) data security standard in place, retailers have more reason to be cautious, because the cost of noncompliance is going up. The first step in protecting against phishing is to understand how phishers work and what retailers can do to protect their business and customers.
Understand Phishing To Beat It
Phishers started by sending e-mails out to millions of people per day, claiming to be from a trusted source and asking for IDs and passwords. They send unsuspecting people who trust your company and your brand to a fake site. The phisher is after identity data they can use to apply for a fake credit card and passwords they can use to log on as that user.
Recently, phishers have become more devious. Now that innocent-looking e-mail with your brand on it downloads a very nasty keystroke logger or piece of spyware onto the machine so wherever that person goes, the phisher gets their password and maybe their credit card number. This supplies lots of places the phisher can steal from – including your online store.
Most retailers have probably not seen an attack yet, but think for a minute. How many marketing e-mails did your company send out today? Do those e-mails have convenient links back to your store? What do you think the first phishing e-mail against your company might look like? Just like your marketing e-mail, of course! And others will follow, many sent by email@example.com. You’ve spent a lot of money building trust in your brand; don’t let the phishers ruin that equity! Here’s what you can do now, before the damage occurs.