Ping Your Customers, Reap The Rewards

By Matt Pillar, Integrated Solutions For Retailers magazine

Cell phones have opened up an exciting new world for location-based retail marketing, but the landscape requires care and strategy.

Jim Bender, president and CEO at Ping4, sees a future where cell phones ubiquitously carry messages as banal as opt-in notifications of a special on McDonalds coffee to lifesaving broadcasts of emergency messaging on imminent threats (natural disasters, terrorist attacks, Amber alerts). When we caught up with Bender for a discussion, we tried to stick to retail marketing.